Admittedly, there are far fewer Canadian businesses currently doing business in
the United States than there are American businesses doing business in Canada.
This isn't due to any deficiency in Canadians or the way they do business,
but to the fact that Americans have more people and therefore more capital to
drawn upon. It's time to turn this fact to our advantage. Buy a good quality
strapping system and load up the product, because we're going to the United
States, baby!
Officially, the United States welcomes all forms of foreign investment both
in law and in practice. What this means is that their policy is to welcome you
if you decide to expand Super-Nanny Oakville down south and open a Super-Nanny
Buffalo or a Super-Nanny San Francisco. There will be no laws against you setting
up and no unofficial deterrence from the government. This is because you won't
be the only one reaping benefits from the arrangement. Your franchise will provide
jobs to Americans and money to the local American economy in the form of rents
for the storefront, wages, utilities, and any services you hire.
Unofficially, you may not want to plaster the Canadian flag all over the windows
of the shop unless you're opening up in an area populated by Snowbirds.
The simple fact is that protectionism is not dead in either of our countries,
as evidenced by lawsuits of Class Action, Ontario NAFTA protests, and American
boycotting of anything that doesn't have a "made in the USA"
label. While we're not suggesting you lie, it may be better not to antagonize
any protectionist elements by putting up a big map of Canada with an arrow that
says "this is where your money is going."
There are other types of business that can be expanded into the United States,
of course, not just retail. Retail is only the most visible to the population.
It's a lot easier to see a Tim Horton's storefront than it is to
see the Canadian lumber being used by an American furniture factory or the Canadian
landlord who bought the rental condominiums downtown. Toronto provides an excellent
counter example of this. There are highly visible towers for American companies
like Microsoft existing alongside unnoticed factories that use a special type
of ball bearing produced only in America.
There are certain things you'll need to get a hold of if you want to
export to the United States other than a buyer in that country. In addition
to your factory, you'll need warehousing space near the border crossing
you intend to use. Perhaps Oakville real estate if you're crossing into
the Buffalo area, or Burnaby real estate if you're entering via Seattle.
You'll also need transportation, either road, rail, air, or water depending
on where you're shipping to. Many companies hire out their shipping to
dedicated transit companies rather than invest in vehicles themselves. Thirdly,
you'll need to make sure all your customs documentation is in order. |